Kinky Notti Video "Succumb"

So this past weekend wasn't quite the "post extravaganza" I was expecting it to be but hopefully I can make up for it this week. It's been awhile since we've heard from Kinky Notti on the "IT" blog but they're back with the latest video from their "Succumb" album. The new video is quite different from their family friendly video for "Ghetto Love." It's a concept video that makes a lot more sense if you're familiar with the song and all in all it's a pretty dope video. Here's what Kink Not had to say about it:

"When a person succumbs to something they fail to resist pressure, temptation, or other influential forces. In our new video, we intend to portray those little voices in the minds of the starring characters, egging them on through each scene as they succumb, or give into, different impulses & particular situations. The approach was to shoot a more cinematic story, which is why we consider the joint to be more of a short film than a video. There's plenty of play on fantasy vs. reality throughout... more Lynchian in approach, expressing striking images-in-motion. Let's not forget the futuristic, blaring sound of the track itself, which makes for a beautiful blend that's sooooo Kink Not."